![]() ![]() He began rapping in the mid 1990s and started a group, Carol City Cartel. Before his Port of Miami album was released last August, “Hustlin’” had one million ringtone units, all but certifying that Def Jam’s attempt to make Rick Ross “large” paid off big.īorn William Roberts, Ross grew up in Carol City, Fla., a bleak Miami suburb. Subsequent to Ross’s linking with Def Jam, label president Jay-Z frequently said that he was making Ross his “top priority,” and, clearly, he did. ![]() Once Ross’s underground anthem “Hustlin” turned into a street smash, Jay-Z began a hunt for the Miami-bred rapper that sparked a bidding frenzy between Def Jam, Bad Boy and Irv Gotti’s label The Inc. One person who’d surely agree would be Jay-Z. It’s been hard to miss Rick Ross lately, and not only because of the rap star’s hulking 300-pound frame.
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